Building a scalable finance function for a fast-growing supply chain startup
Ameba
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Sector: Supply Chain/SaaS
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Stage: Seed
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About Ameba
Ameba is a next-generation supply chain platform designed to help businesses overcome inefficiencies caused by complex systems and outdated processes.
Built to work with existing systems, it integrates seamlessly into day-to-day workflows, enabling faster decisions, clearer insight, and reduced reliance on costly system replacements.
Ameba delivers a modern and adaptive approach to supply chain management, unlocking the efficiency and resilience today’s businesses need to stay ahead.
Challenge
After raising £1.66M in funding and emerging from the Entrepreneurs First accelerator, founder Cedrik knew he needed a finance partner who could move fast, scale with the business, and take ownership of accounting operations from day one.
With limited time and a high-growth trajectory ahead, the goal was to find a partner to cover not just core compliance, but also support with reporting, budgeting, and investor readiness as the company scaled.
“What really stood out with Rise Accounting was the holistic offering, not just basic accounting, but support with management reports for fundraising, ad hoc runway calculations, and even EMI. It matched exactly what we needed as a growing startup.”
Cedrik Hoffmann
CEO , Ameba
Why Rise Accounting?
After running a structured RFP process, Cedrik chose Rise Accounting based on experience, responsiveness, and the ability to act as an extended team member.
“I wasn’t looking for a basic accountant. I needed a long-term partner, someone who could support us from pre-seed to Series B and beyond.”
“From the very beginning, Rise stood out as being startup fluent. Pricing was transparent, communication was easy, and most importantly, they had a proven track record helping companies at our stage.”
“Our accountant is now like part of the team. I don’t need to chase him, he shows up, helps us think ahead, and takes things off my plate.”
Solution
Rise Accounting acts as Ameba’s outsourced finance function. After reviewing early-stage needs and future plans, we built a flexible solution that includes:
- Weekly bookkeeping and growing payroll support as the team size grew from 2 to 15
- Fundraising readiness and delivery of due diligence packs under pressure
- Ongoing reconciliation, VAT compliance, and regulatory filings
- Strategic support on budgeting, runway, and internal process building
- Software stack advice and implementation, including tools like Dext
“It’s more than accounting. Rise Accounting helps us structure our finance stack, think about treasury strategy, and optimise the back office to grow with the business.”
Results
Partnering with Rise Accounting has saved Ameba significant internal time and helped avoid costly compliance errors, while offering a higher level of insight and control over financial performance.
“We’ve gone through two successful raises and scaled to 15 people with Rise Accounting by our side the entire way.”
“Our accountant turns things around quickly, even under pressure. During a complex fundraise with multiple term sheets, he built a full reporting pack for us in record time.”
“Now, as we bring in new team members like an Operations Manager, Rise Accounting is helping onboard them into our financial systems so we can stay ahead and scale smoothly.”
What’s next?
With revenue now coming in, new customers onboarded, and a growing team, Ameba is building toward the next phase of growth with Rise Accounting continuing to provide hands-on support around budget tracking, multicurrency management, and strategic finance operations.
“We’re at a point where treasury strategy and process automation matter. Rise Accounting are the right people to help us through that next stage, because they already feel like part of our team.”
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